Resume / CV

Zerui Liang (梁泽睿)

Higher Education Governance & International Education
Communication & New Media Researcher
MA, Communication and New Media — City University of Hong Kong · Hong Kong SAR

Mobile: +852 9606 3653  ·  Email: liangzerui@sina.com  ·  LinkedIn: linkedin.com/in/liangzerui  ·  Web: liangzerui.com  ·  Google Scholar: scholar.google.com/citations?user=KI7PkO4AAAAJ

Research Interests

  • Health and risk communication
  • Cross-cultural communication
  • Mass communication and media effects
  • International education and university governance
  • Data-driven approaches to communication research

Publications

Peer-Reviewed Journal Articles

  • Liu, Y., Li, X., Liang, Z., & Wu, X. (2021). Media exposure, perceived efficacy and positive experience as predictors of personal and social risk perceptions of mishandled vaccine in China. Asian Journal of Communication, 31(2), 105–123. (Cited by 16)
  • Li, X., Liang, Z., & Wu, X. (2020). Source interests, news frames, and risk delineation: A content analysis of US newspapers' coverage of genetically modified food (1994–2015). International Journal of Communication, 14, 3633–3654. (Cited by 1)

Conference Papers

  • Liang, Z., Wu, X., Li, H., & Li, X. (2019). Engaging consumers through social media—A content analysis of antecedents and effect of online strategies of top Chinese companies. 69th Annual Conference of the International Communication Association (ICA), Washington, DC.
  • Li, X., Liang, Z., & Wu, X. (2017). Source interests and news frames: An agency-structure perspective on US newspapers' coverage of genetically modified food. 67th Annual Conference of the International Communication Association (ICA), San Diego, CA.
  • Liang, Z., & Li, X. (2016). Exposure to TV dramas from different regions and its association with love styles. 66th Annual Conference of the International Communication Association (ICA), Fukuoka, Japan.

Translation

  • Liang, Z. (2017). August: Osage County (Tracy Letts, Trans.). World Cinema (世界电影), 41–93.

Education

  • Master of Arts (MA), Communication and New Media
    City University of Hong Kong · Sep 2014 – Jul 2015 · Hong Kong
  • Bachelor of Arts (BA), Art of Broadcasting and Presiding
    Southwest University · 2009 – 2013 · Chongqing, China
  • Exchange Student
    University of California, San Diego (UCSD) · 2012 · USA

Professional Experience

Zhongyuan Institute of Science and Technology — Xuchang / Zhengzhou, China

University Council Secretariat

Deputy Director · Jul 2026 – Present
Executive Assistant to the Chairman / Secretary · Mar 2024 – Jul 2026

  • Advise the university chairperson on institutional development, governance strategy, and leadership decision-making.
  • Author policy briefs, strategic reports, and presentations for university leadership and council deliberations.
  • Coordinate cross-departmental initiatives, international partnerships, and external engagement programs.
  • Conduct research and policy analysis on higher education governance and organizational management.

Communications Specialist, Publicity Department · Aug 2022 – Feb 2024 · Xuchang

  • Led university communication, institutional branding, and public information management.
  • Monitored and analyzed online public opinion; supported communication risk management.
  • Maintained and optimized the university website system — reviewed 30+ subsidiary websites and 1,000+ web pages.
  • Established standardized processes for information review, content management, and digital communication governance.

Seafame Education Consultant — Shenzhen, China

Educational Consultant, International Education · Jun 2019 – Aug 2022

  • Advised students on overseas education planning, university selection, and application strategies.
  • Developed expertise in cross-cultural education services and international student advising.

City University of Hong Kong — Kowloon Tong, Hong Kong

Lecturer · Jan 2016 – May 2020

  • Taught undergraduate and postgraduate courses in multimedia and visual communication.

Senior Research Assistant / Research Assistant · Jun 2015 – May 2019

  • Conducted empirical communication research: mass communication, media effects, and social influence.
  • Applied quantitative social research methods, statistical analysis, and data-driven approaches.
  • Contributed to survey design, data analysis, and peer-reviewed academic publication.

Teaching

City University of Hong Kong (2016–2020):

  • COM2105 Visual Communication (Undergraduate)
  • COM4305 Current Affairs Documentary Production (Undergraduate)
  • COM5502 Multimedia Communication (Graduate)
  • COM5509 Digital Visual Media (Graduate)

Research Experience

  • Risk and health communication: media exposure, perceived efficacy, and risk perceptions of mishandled vaccine in China — with Prof. Li Xigen et al. Output: Asian Journal of Communication (2021).
  • News framing of genetically modified food (1994–2015): content analysis of US newspapers — with Prof. Li Xigen. Outputs: International Journal of Communication (2020); ICA 2017.
  • Social media strategies of top Chinese companies: antecedents and effects of online communication strategies — with Prof. Li Xigen and Prof. Li Hairong. Output: ICA 2019.

Skills

  • Higher education & governance: university administration, institutional development, policy analysis, strategic coordination, international cooperation.
  • Communication: communication studies, mass communication, media effects, health communication, digital media, cross-cultural communication.
  • Research methods: quantitative social research, statistical analysis, data analysis.
  • Multimedia production: video shooting & editing, documentary production, visual communication.
  • Technical: programming with R and Python; website design (HTML).

Languages

  • Chinese — Native or Bilingual
  • English — Full Professional

Awards & Honors

  • Second Prize Paper Award, 7th Postgraduate Student Symposium of the Chinese Journalism and Communication Consortium · 2015

References available upon request.

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